BRAND STUDIO / ROUND TWO
First concepts · Working prototype ↗

Clear plans. Visible progress. Useful guidance.

Know where you stand.
Know what comes next.

Three new identities for easy project tracking—from a personal project to a company-wide launch. Choose a name, then explore its brand system, homepage, workspace and everyday objects.

Three expressions of the same product

Which promise feels right?

palummuNextgladePaceglint
Say itpah-LOH-mahNEXT-gladePACE-glint
Main ideaClear progress, with everyone welcomeFind a clear next stepSee progress over time
PersonalityClear, reassuring, practicalCalm, open, welcomingFocused, positive, measured
Color directionPlum + violet + sparing limeNavy + blue + light blueDeep teal + aqua + violet accent
Name trade-offThree syllables; existing software uses and trademark records require legal review.More evocative; needs the project-tracking descriptor.More distinctive; slightly less fluid to say than Paloma.
TypographyDM Sans, lowercase wordmarkDM Sans, title-case wordmarkDM Sans, lowercase wordmark

Your selected direction: paloma. The name reflects your inspiration in community, diversity and overlooked potential. The plum-and-violet palette, DM Sans typography and ascending symbol remain the same. Easy tracking and a clear next step stay at the center of the product.

Name review: unresolved. A preliminary U.S. screen identified an existing palummu software-platform trademark record and other technology uses. This is a design concept, not a cleared commercial identity. Current status, related services and similar names need professional review before launch.

Simple at the start. More control when needed.

A familiar place to begin

Templates, imports and a plain-language project description lead the experience. Collaboration and advanced controls remain available as a project grows.

Icons you can learn

Labels appear beside icons by default. Collapse the rail once familiar; accessible names and hover labels remain. Large owner icons keep the work personal.

Color earns its place

Brand color identifies actions. Red, amber and green describe status with words and symbols. White surfaces, stronger button labels and clear numerals keep the workspace readable.